Rules of War for Winning Big in Business.

Business is War: 9 Classic Rules of War for Winning Big in Business.

1: OBJECTIVE. It’s not enough to say, “Beat the competition.” Discover the 4 key elements for setting winning objectives.

2: OFFENSIVE. You’ll never achieve the success you want by defending the status quo. Learn the 3 essential steps to stay on the offensive.

3: MASS. Too many fast-track managers break this rule at their own peril.  Don’t let yourself be one of them.

4: ECONOMY OF FORCE. Success itself can lead to violating this rule – and jeopardize all you’ve achieved. Learn how to keep your success from being your own worst enemy.

5: MANEUVER. It’s easy to talk about being a nimble competitor. But it doesn’t just happen.  Learn the 3 critical factors for successful corporate maneuvering.

6: UNITY OF COMMAND. Emphasis on teamwork and empowerment is important, but avoid the one common mistake that can undo the best-laid plan.

7: SECURITY. Discover what can get a general court-martialed faster than anything else – and what you need to do to avoid a similar fate.

8: SURPRISE. Learn the 3 dimensions of surprise. (Hint: It’s more than just being first to market.)

9: SIMPLICITY. The “best” plan is useless if it can’t be executed successfully. Discover how to build simplicity into your plan. Apply a 3-step process to communicate your plan to your “troops.”