But when you think that you are alone on the market, you are certainly be mistaken. You are not alone and certainly won't be. Beginning from that point we have competitors. Competitors who are very willing to over come you by everything they have got. So the struggle begins. If there is a competition you must have a strategy to compete. Where there is strategy, the only place that you can learn the rules of engagement by understanding the way of how the wars are fought. Because the basics of competitons are depending on war tactics. War means ambiguity, choices, decisions and timing.
Business is a kind of a war that is fought without blood. The Strategy teaches you how to understand and solve a problem by using minumum amount of source and time. As Sun Tzu suggested,"war is a matter of life and death". The best way of winning a war is not to fight at all. The numbers are nothing, the quality and the way of understanding the situation is all that matters.